For an individual location, PlaceIQ™ Location Data Metrics returns various metrics about visitation patterns, trends, and visitor attributes, including metrics such as visitation, cross-shopping behaviors, hourly and day of week visitation, and dwell information. PlaceIQ Location Data Metrics is based on a set of attributes from the Place Intelligence Metrics data product aggregated specifically for Data Graph API use cases.
The following are the PlaceIQ Location Data Metrics fields for Data Graph API.
| Fields | Type | Description |
|---|---|---|
| spatialId | String | ID for the spatial feature the place is associated with. |
| startDate | LocalDate | First date available for which data is provided. |
| lookback | Int | The lookback period as defined in the dataset. |
| chains | String | Provides all the names of chain businesses at the visitation location. |
| visitors | Int | Total number of visitors. |
| normalizedVisits | Int | Total number of visits. |
| crossShoppingDaily | ExtendedDetails | Top cross-shopped retail chains within the same day as the given location. |
| crossShoppingWeekly | ExtendedDetails | Top cross-shopped retail chains within the same week as the given location. |
| dayOfWeekVisitation | ExtendedDetails | Visitation performance by weekday and weekend, calling out the top performing day. |
| hourlyVisitation | ExtendedDetails | Visitation by different times of day. |
| homeCensusBlockGroup | ExtendedDetails | Top Home Census Block Group IDs of Visitors who have visited the location. |
| medianDistanceHome | ExtendedDetails | The median distance from a visitor's typical home dwell to the location visited. |
| daytimeCensusBlockGroup | ExtendedDetails | Top Daytime Census Block Group IDs of Visitors who have visited the location. |
| medianDistanceDaytime | ExtendedDetails | The median distance from a visitor's typical daytime dwell to the location visited. |